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SEO, without the fluff.

Tactical guides, strategy breakdowns, and lessons from 2,400+ live placements.

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Link Building

The 2026 Link Building Playbook: What's Working Right Now

We analyzed 2,400+ placements from the last 18 months and ranked every tactic by actual ranking impact. Niche edits, digital PR, guest posts โ€” here's what moved needles and what didn't.

June 2026ยท12 min readยทAdam Karim
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Guest Posting

How to Vet a Guest Post Site Before You Pitch (8 Checks That Matter)

Most guest post sites that accept your pitch have no business being in your backlink profile. Here's our exact vetting process before a single email goes out.

May 2026ยท8 min read
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Digital PR

Digital PR for SaaS: Why Journalists Ignore Most Pitches (And What Works)

After placing 400+ digital PR links, we know exactly why pitches land and why they don't. It almost never comes down to the product.

May 2026ยท10 min read
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Niche Edits

Niche Edits vs Guest Posts: Which Actually Moves Rankings Faster?

We ran the numbers on 600 placements across both tactics. The results surprised us โ€” and they'll probably surprise you too.

April 2026ยท7 min read
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SaaS SEO

Link Building for SaaS: How to Build Authority Without Targeting Your Homepage

Most SaaS companies make the same mistake: all their links go to the homepage. Here's how to build a backlink strategy that actually drives signups.

April 2026ยท9 min read
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eCommerce SEO

How to Build Links to eCommerce Category Pages (Not Just the Homepage)

Category pages drive the most purchase intent. But almost no one builds links directly to them. Here's how we do it and why it works.

March 2026ยท8 min read
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Strategy

How to Do a Competitor Backlink Analysis (And Actually Use the Data)

Pulling competitor backlinks is easy. Knowing what to do with the list is where most teams get stuck. Here's the full workflow.

March 2026ยท11 min read
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